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Analysis of the Sports Organization and Suggestions to Improvement
Vaněk, Milan ; Nováková, Svatava (referee) ; Blahutková, Marie (advisor)
The aim of the thesis is to analyse sports institutions of fitness centre Fénix Care and to propose improvements. The thesis is divided into several parts. First one deals with theoretical groundwork. Subsequent part analyses given organization using SWOT analysis and an inquiry, using a survey and a dialog, will be held afterwards. Improvement proposal and fitness centre contributions, based on discovered data in practial part, will be given in the last part.
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Business Plan
Novotná, Ivana ; Ing. Vojtěch Pánik. MBA (referee) ; Němeček, Petr (advisor)
Presented Master’s thesis deals with a proposal of business plan about floatation specialized fitness studio for women. The proposal follows the analysis of the present state in this line of business and the aim is to find out if the proposed studio will be profitable.
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A compilation of corrective exercises for fixing muscle asymmetries
Pětíková, Nikola ; Šteffl, Michal (advisor) ; Blažek, Dušan (referee)
Author: Bc. Nikola Pětíková Title: A compilation of corrective exercises for fixing muscle asymmetries Aim: The aim of this thesis was to compile a set of basic corrective exercises based on literature review and basic principles that may be used as a methodical guide during a creation of compensatory programs under the guidance of a qualified personal trainer in commercial fitness centres. Method: The thesis is prepared as a methodological tool that includes knowledge from literary sources available to the academic public. The theoretical section deals with the most common forms of muscle asymmetries and imbalances mostly prevalent in the general population. The practical section brings the set of the most suitable corrective exercises. Conclusion: The result of this thesis is the methodical tool that may serve as the supplementary material for qualified personal trainers in the process of examining the locomotor system during the client's diagnosis and the subsequent inclusion of corrective exercises in the training plan according to client's personal needs. Key words: fitness studio, personal trainer, diagnosis, muscle imbalance, musculoskeletal system
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Marketing research of quality and satisfaction services in Fitlady Ricany studio
Daňková, Michala ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing research of quality and satisfaction services in Fitlady Ricany studio Objectives: The goal of my work is determination of quality and customer satisfaction with offered services in studio Fitlady Ricany by method of questionnaire investigation. In the final section I propose the recommendations for this studio which are based on theoretical knowledge and research results. Methods: The method of written questionnaire is selected for marketing research. The selection is consisted of women from studio Fitlady who were selected by simple random selection. Results: The final information is organized in tables, graphs and cross classification in result section. Key words: Marketing, marketing research, services, questionnaire, fitness studio.
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Marketing research of quality and satisfaction services in Fitlady Ricany studio
Daňková, Michala ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing research of quality and satisfaction services in Fitlady Ricany studio Objectives: The goal of my work is determination of quality and customer satisfaction with offered services in studio Fitlady Ricany by method of questionnaire investigation. In the final section I propose the recommendations for this studio which are based on theoretical knowledge and research results. Methods: The method of written questionnaire is selected for marketing research. The selection is consisted of women from studio Fitlady who were selected by simple random selection. Results: The final information is organized in tables, graphs and cross classification in result section. Key words: Marketing, marketing research, services, questionnaire, fitness studio.
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Business Plan
Novotná, Ivana ; Ing. Vojtěch Pánik. MBA (referee) ; Němeček, Petr (advisor)
Presented Master’s thesis deals with a proposal of business plan about floatation specialized fitness studio for women. The proposal follows the analysis of the present state in this line of business and the aim is to find out if the proposed studio will be profitable.
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Analysis of the Sports Organization and Suggestions to Improvement
Vaněk, Milan ; Nováková, Svatava (referee) ; Blahutková, Marie (advisor)
The aim of the thesis is to analyse sports institutions of fitness centre Fénix Care and to propose improvements. The thesis is divided into several parts. First one deals with theoretical groundwork. Subsequent part analyses given organization using SWOT analysis and an inquiry, using a survey and a dialog, will be held afterwards. Improvement proposal and fitness centre contributions, based on discovered data in practial part, will be given in the last part.
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Online purchases
Vágnerová, Jitka ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis concerns with online purchases. It is more focused on the analysis of the target audience in the fitness studio, a production of a web and an online systém, their price calculation, involvement of the specific SEO optimalization for the fitness field and evaluation of the attendance measured by Google Analytics. It connects tools that are nearly free of charge and so e-mailing, social media Facebook and video canal YouTube. The company should make a decision about an investment in a new online presentation according to the discovered data.
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